Miss Africa United
Comprehensive financial overview of the pageant
$27.5M — Complete event expenses including ceremonies, performances, logistics, and prizes
$32.3M — Combined income from registration fees, sponsorships, ticket sales, and broadcast rights
$4.8M — Net profit after all expenses, representing a 17.45% return on investment
The Miss Africa United pageant combines cultural celebration with significant commercial opportunity, featuring 92 contestants from across the continent in a 16-day spectacular.
Primary allocations of the budget
$7.1M — Major artists, supporting acts, dance troupes
$4.7M — Airfare, accommodation, local transport, food & beverage
$2.1M — Winner's package, runner-up prizes, special awards
$1.1M — Coordinators, technicians, medical staff, interpreters
$2.5M - Venue rentals, AV equipment, production design The budget allocates significant resources to creating a world-class production with international talent, comprehensive logistics, and substantial prizes for winners.
Event execution highlights
Total: $880,000 — Venue rental: $100,000, AV equipment/staff: $300,000, Open bar service: $270,000, Dinner menu: $60,000, Entertainment, photography, hostesses, transportation: $150,000
Total: $1,951,000 International Fashion Show: $811,000; Traditional dress, evening wear & swimsuit shows: $1,140,000; Venue rentals across all shows:$250,000; Support staff (stylists, makeup artists): $300,000
The pageant features an impressive lineup of international artists across multiple events, representing the largest single expense category at $7.1 million.
$1.7M total featuring:
- Major US artists: $1M
- Supporting African artists: $300K
- Traditional dance groups: $400K
$1.7M total featuring:
- Major US artists (2): $1M
- Supporting African artists: $300K
- Cultural performances (Brazil & Melanesia): $200K
- Special AI performance: $150K
$4.05M total featuring:
- Major international artists from Barbados, USA, Colombia, Brazil: $3.5M
- Dance troupes: $200K
- Hologram performance: $250K
- Booking fees (10%): $685K
Assets enabling smooth operations
Air Travel: $1.77M total
First class (24 people): $217K
Business class (10 people): $73.5K
Economy (418 people): $1.48M
Local Transport: $800K total
250 luxury cars for 16 days ($200 per day per vehicle)
Dedicated shuttle services
Accommodation: $897K total
Contestants & assistants: $828K
Hosts, judges, performers: $69K
Luxury hotel suites for VIPs
Food & Beverage: $1.17M total
500 people for 16 days ($150 per person per day)
Includes all meals and refreshments
DMC Logistics Commission: $974,055 (15% additional)
Recognition and reward distribution
Income from multiple sources
Income from multiple sources
Total projected revenue of $32.27 million comes from multiple streams, with sponsorships and partnerships representing the largest portion at 46.8% of total income. Registration fees from 92 contestants at $30,000 each contribute $2.76 million.
Net profits and ROI assessment
14.84% — Profit as percentage of total revenue ($4.79M ÷ $32.27M)
17.45% — Profit as percentage of total cost ($4.79M ÷ $27.48M)
$27.48M — Total operational and event-related expenses
Revenue needed to cover all costs (profitability threshold)
The Miss Africa United pageant shows strong financial viability with a projected profit of approximately $4.79 million. This represents a 14.84% profitability rate and a 17.45% return on investment, indicating a financially successful event that balances significant production value with commercial opportunity.