Business Model

International Melanesian and African Contestants Committee (IMAC)

Value Proposition

The heart of our business model

Miss Africa United Contest Organization

Prestigious Pan-African cultural event, bringing together 97 candidates representing 7 geographical zones, with strong international media potential...

Diversity Promotion

Promotion of diversity and Afro-descendant female excellence (beauty, intelligence, influence, leadership)...

International Platform

International platform for talents, brands, artists and partners seeking to reach a global Afro-descendant and multiculturalist audience...

Image Opportunity

Image and visibility opportunity for sponsors and partners through worldwide media exposure (TV, digital, press, streaming)...

Related Projects Development

Development of related projects: masterclasses, conferences, merchandise, exclusive content...

Customer Segments

Our strategic target audiences

Institutional Sponsors

  • International corporations...
  • Government institutions...
  • Pan-African organizations...

Media Partners

  • Television networks...
  • Streaming platforms...
  • Digital media...

B2C Audience

  • Afro-descendant community...
  • Beauty pageant enthusiasts...
  • Multicultural audience...

Candidates & Delegates

  • National candidates...
  • National committees...
  • Regional delegates...

Commercial Partners

  • Fashion and beauty...
  • Tourism and hospitality...
  • Transport and luxury...

Distribution Channels

How we reach our audiences

Physical Event

Prestigious venues with 7,000 and 25,000 seated capacity

TV & Streaming

International live media coverage

Social Networks

Digital engagement and viral content

Press Relations and Influencers

Media coverage and influencer partnerships

Institutional Partnerships

Strategic institutional collaborations

Customer Relationships

How we maintain our relationships

Prestige Partnerships

Privileged relationships with luxury brands and sponsors

VIP Experience

Exclusive services and privileged access for our partners

Digital Engagement

Continuous interaction through our digital platforms

Personalized Follow-up

Dedicated support for each strategic partner

Revenue Streams

Our monetization model

No. 10
Sponsoring and partnerships (50-60% of revenue)
No. 10
Participation fees
No. 10
Ticketing (VVIP, VIP & Standard)
No. 10
TV & streaming rights
No. 10
Merchandise
No. 10
Regional licenses & franchises
No. 10
Digital advertising

Key Resources

Our strategic assets

Miss Africa United Brand

Intellectual property and worldwide reputation of the event

Organizational Team

Experienced professionals in events and production

Technical Partners

Specialized suppliers in audiovisual and logistics

National Committee Networks

Organizational structure in 97 participating countries

Media and Influencer Network

Privileged contacts with journalists and personalities

Prestigious Venue Agreements

Partnerships with internationally renowned venues

Key Activities

Our essential operations

Event Organization

Organization of the Miss Africa United event in its entirety

Sponsor Relations Management

Management of sponsor and strategic partner relations

Selection & Support

Selection and support of candidates through committees

Promotion & Communication

International promotion & communication multi-platform

Content Production

Production of professional video and photo content

License Management

Management of licenses and national delegations

Key Partners

Our strategic ecosystem

Cost Structure

Distribution of our investments

Costs IMAC

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